Airtime
One shoot day. Thirty pieces. Seven days, published.
Most content is made forwards. Ours is made backwards.
Idea, shoot, edit, post, hope — that is the normal order, and it asks the commercial question last, when nothing can be done about it. We start at the transaction and work back to the shot list.
01
The sale
What is the actual transaction — the enquiry, the walk-through, the application, the settlement? Not “awareness”. The thing that pays.
02
The belief
What does someone have to believe before that happens? Usually one or two things, and usually not what the brand thinks.
03
The proof
What would genuinely make them believe it? A person, a number, a place, a before and after. Most content asserts instead of proving.
04
The shot list
Only now does anything get scheduled. Every piece exists to carry one belief. If it carries none, it does not get shot.
05
The report
We measure whether the belief moved, not whether the video was popular. Hold rate, saves, enquiries. Views are context, not the result.
Nobody else publishes this.
We looked. Across thirty-one content and social agencies, one publishes an hour count against a price. In social specifically, none do. Feed speed is not a mood — it is the turnaround every Airtime client gets, written down so you can hold us to it.
72h
First cuts
7d
Everything delivered
24h
The reactive slot
1
Named producer
Signal
For a brand finding its rhythm and needing to be consistent before it’s ambitious.
- 1 shoot day per month
- 12–16 finished pieces
- Captions and platform versioning
- Monthly performance report
Broadcast
The core product. For a brand that posts daily and wants it to look like nobody else’s daily.
- 2 shoot days per month
- 25–30 finished pieces
- Quarterly content strategy
- Paid-ready cutdowns
- Named producer on your account
Network
Embedded partner. For multi-brand groups or an always-on national presence.
- Weekly shooting cadence
- Unlimited versioning
- Ongoing strategy and reporting
- One included campaign per quarter
- Priority crew availability
Indicative ranges. Final scope is priced against shoot days, edit hours and platform count.