Twenty years of earning airtime
Belaire is a content agency built out of twenty years in television — the world where you don’t get airtime unless you’ve earned it, where a frame is either right or it isn’t, and where nobody cares how hard it was to shoot.
That world has been rebuilt around us. The audience holds the remote now, and it decides in a second and a half. So we took what television taught us about attention — pace, tension, sound, the cut — and pointed it at the only screen that matters.
Most content is never asked to do anything. Not badly made — plenty of it is beautiful. Just never briefed to do a job. The failure happens upstream of the camera, and no amount of craft downstream will fix it.
So we work backwards. We start at your sale and work back: what someone has to believe before they buy, what would actually prove it, what has to be on screen. Only then does anyone shoot. Every piece has a job.
Then it arrives on a clock. Feed speed is published, not implied — first cuts in 72 hours, everything inside seven days, one reactive piece a month live the next day. Almost nobody in this industry will put a number next to the word fast.
Directed from Brisbane. Crewed across Australia and around the world.
Adam Oldham
Started as a Seven Network news cameraman in 2001. Has since worked for and with Nine, Ten and Sky News, and with broadcasters overseas. Steadicam on NRL and NBL. More than a thousand commercials produced. Built and sold a media business that grew to eighty staff.